Smartly.io has announced a EUR 200 million majority investment from funds advised by Providence Equity Partners. Krogerus provided legal counsel to Providence Equity Partners, a premier private equity firm that specializes in the media, communications, education and information industries.
Founded in 2013, Smartly.io is a leading digital advertising solution that helps major advertisers create, launch and iterate brand and performance advertising. Smartly.io works with some of the most advanced advertisers in the world, like Uber and eBay, as well as major global brands like Under Armour and Samsonite.
The Krogerus team was led by partner Pyry Somervuori, who was mainly assisted by associates Ella Soldan (corporate), Elina Mäkelä (employment), Iiris Rantanen (technology) and Lila Kallio (technology). Partner Marko Vuori supported on corporate matters and partner elect Samu Lassila led the advice on tax.