Sarita Schröder serves as co-head of the firm's Intellectual Property practice group. She specialises in intellectual property, marketing and consumer law with a particular focus on litigation and other contentious matters in these fields. Ms Schröder has represented clients in a number of notable disputes involving claims of trademark and trade dress infringement, misappropriation of goodwill, as well as false and misleading advertising. She regularly handles mandates with a cross-border or multijurisdictional nature.
In addition to contentious matters, Ms Schröder provides clients with strategic legal advice in relation to trademark portfolio management, as well as the planning and execution of product launches and marketing campaigns. Ms Schröder has previously worked as an in-house legal counsel for a major Finnish telecommunications company, where she was responsible for brand and marketing related legal affairs.
WTR 1000 (2018): "Sarita Schröder helms the trademark practice with utmost proficiency, as brand owners are more than happy to attest: 'As a result of her in-house experience, she has developed a practical and business-oriented way of doing things.'"
Trademark Litigation: A Global Guide 2017, Finland chapter (World Trademark Review, 2017) (co-author with Tuukka Airaksinen)
Maineen norkkimisopin käytäntö muotoutuu (The Misappropriation of Goodwill Doctrine Takes Shape) (IPRinfo, 5/2015) (available only in Finnish)
Uusi peruste jäljittelyn kieltämiseksi: Maineen norkkimisoppi (New Grounds to Prohibit Parasitic Copying: Misappropriation of Goodwill Doctrine) (IPRinfo, 1/2013) (available only in Finnish)
Look-alike-jäljittely – ei sekaannusvaaraa, ei suojaa? (Look-Alike Imitations – No Likelihood of Confusion, No Protection?) (IPRinfo, 5/2011) (available only in Finnish)
Finnish Bar Association
International Trademark Association
Finnish Association for Industrial Property Rights
Finnish IT Law Association
Finnish Competition Law Association
Finnish Fashion Law Association
Master of Laws, University of Helsinki (2010)
Master of Science (Economics and Business Administration), Hanken School of Economics (2016)